Teresa Lopes
SENIOR BRAND STRATEGIST
I provide visionary teams with everything they need to build iconic brands.
I’m a brand builder and a storyteller with cross-industry experience spanning agency and client sides. I've worked internationally since 2010 and as a brand leader since 2016, bringing a cross-disciplinary approach that connects strategic thinking with creative execution. I'm known for purpose-driven strategies, embracing big ideas, and leading by inspiration.
_STRATEGY
BRAND GOVERNANCE & TRAINING
80%
CONTENT STRATEGY
85%
NARRATIVE & MESSAGING
95%
VERBAL IDENTITY
95%
CORE BRANDING STRATEGY
95%
_CREATIVE
GRAPHIC DESIGN
50%
CONCEPTUAL COPYWRITING
75%
BRAND STORYTELLING
85%
CREATIVE LEAD
85%
BRAND IDENTITY
95%
_CHERRY ON TOP
CROSS-DISCIPLINARY APPROACH
85%
PURPOSE-DRIVEN FOCUS
95%
INTERNATIONAL EXPERIENCE
90%
01 _SKILLS
MULTI-DISCIPLINARY APPROACH
04 _Experience
CURRENTLY
SENIOR BRAND & CREATIVE CONSULTANT
Label Sessions
UK & International
Yellow Agency
London, UK
2019 - 2023
HEAD OF BRAND
& creative
Entelechy, Ltd (Ed Tech 1st-to-market)
Oxford, UK
Snapchat Creative Council (invited member)
QDooz, Ltd (EdTech trailblazer)
London, UK
2018
LEAD BRAND STRATEGIST
Client Side: Lotovatte; Malpique Group; HeavenSake – PT / UK
Agency Side: Path Design; Don’t Cry Wolf; Kubi Kalloo, Hobs - UK
Highlights: Having as much pleasure working on projects for established international brands as I have working with start-ups:
- Messaging strategy and verbalisation supporting the migration of one of the world’s leading tobacco brands affecting 120 countries; - - Halo brand strategy for a leading FMCG brand, retailing in over 90 countries and featuring in 50 coffee schools around the world)
- Ethical brand for the 1st UNICEF Lottery in the world, and 1st online charity lottery in Norway;
2017
HEAD OF BRAND
MAGIKVANILLA.com
Ericeira, PT
2016
SENIOR BRAND STRATEGIST
/ COPY LEAD
SECRETSALES.com
London, UK
STRATEGIC COPYWRITER / BRAND CONSULTANT
Free2Learn (Group)
London, UK
2014
SENIOR COPYWRITER / CONTENT STRATEGIST
Main clients: The Metropolist; Overstock Art – Art Corner ; ArtistsBe; KWSecurity; Chambers Institute Australia
Cardiff & London, UK
2014 - 2015
CREATIVE LEAD (COPY) / SENIOR BRAND CONSULTANT
MAGNA TRUST, Securities & Investment Services,
London, UK & Athens, GR
Fun Fact: Moving from the London offices to Athens to hire and lead a team for the rebranding and diversification into new segments. The catch? Working a financial brand during the Grexit threat, and under Capital Controls. Challenge accepted.
2013
TEAM LEADER / TRAINER
WESSER, Ltd.
England & Wales, UK
2006 - 2008
SENIOR COPYWRITER,
CREATIVE STRATEGIST
Santa Fé, Branding & Advertising
Lisbon, PT
2008 - 2010
SENIOR COPYWRITER
Freelancer for Advertising & Press
Lisbon, PT
2012
FOUNDER & GENERAL MANAGER
Marley’s Guest House & Surf School
Ericeira, PT
Fun Fact: It started as a briefing for experience packs online, and escalated to a business plan. From consultants we became providers, and the client became a partner offering the 1st holiday package of its kind. Austria, Germany and Switzerland were quickly followed by Poland, Denmark, Sweden, Finland, UK & Ireland. In less than 6 months we hosted guests from 41 countries and razed down 17 direct competitors.
2010 - 2012
SENIOR CREATIVE
& BRANDING STRATEGIST
All Access, Branding & Networking
Lisbon, PT
Fun Fact: After an "unexpected" success, I've built the brand and structure that ignited the 1st All-Female team in 1000cc in the history of the FIM Endurance World Championship. This attracted some of the best female riders in the world to race among men; and partners who designed the first 100% biofuel for high-performance approved by the Federation. On the last race, the girls reached World’s Top 10 in – wait for it – Qatar.
2004 - 2006
CREATIVE CONSULTANT
Zenki, Marketing Networks
Sintra, PT
Fun Fact: Co-Created the first Intuitive Orientation System (including all assets) applied to a hospital serving 340,000 inhabitants in Portugal
2005 – 2006
COPYWRITER / CREATIVE STRATEGIST
BUS Consulting, Design & Advertising (Zenki Group)
Sintra, PT
Fun Fact: On my first propaganda experience, I’ve developed the concept and creative assets for a political campaign that broke 30 years’ dominance of its opponent. It was the 1st right wing Mayor being elected by majority communists, since their great revolution in 1974.
2000 – 2004
ART DIRECTOR /
CONCEPTUAL COPYWRITER
Duplicidade, Advertising Agency
Lisboa, PT
Tequila\TBWA, Advertising Agency
Lisbon, PT
