STRATEGY_ADVERTISING
SNAPCHAT
_CREATIVE COUNCIL
Creative Strategy | Copy Lead
YOU'VE GOT ALL YOU NEED TO GET STARTED. ACTUALLY, YOU'VE GOT ALL WE NEED. #LEVELUP
CONTEXT
Snapchat has 23.67 million daily users in the UK, 64% of whom are Gen Z. A generation who is particularly discouraged about the future amidst negative headlines and feeling unprepared for the 'real world of work'.
As part of Snapchat's Creative Council, we were set on relieving Gen Z’s anxiety concerning their future and helping them navigate the beginning of their careers.
OPPORTUNITY
75% of all jobs will require advanced digital skills by 2030. As the first truly native digital generation, there should be high hopes for GenZ.
CORE INSIGHT
GenZ is entering the workforce the best equipped and with all the intuitive skills needed to thrive in the future workplace.
CREATIVE RESPONSE
More than guidance, they need validation and encouragement.
So, we 'reverse the natural order' from wanting a job to being wanted.
COPY STRATEGY
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LEAD CONCEPT
JOBS ARE LOOKING FOR YOU!
You're curious, creative and agile. You learn fast, think on your feet and get sh*t done. You know Digital like the back of your hand, and you're ready to take on the world.
You’ve got all you need to get started. Actually, you've got all we need.
#levelup
CREATIVE STRATEGY
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This campaign was designed to connect users to everything and everyone they need to get skilled, up-skilled and successfully employed.
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A 3-day virtual job fair (portal experience)
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Personal development content series
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Access to specialised professionals to support them through their job search,
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A job map showing available positions
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An AR job detective to job search anywhere
All combined to follow the government framework for education and career guidance to become a go-to tool for schools and universities in the UK, hitting ‘7.5’ out of 8 Gatsby benchmarks.
